April-June 2017


Wave 2 POP Focuses on Local Ownership and Biggest Club CITGO Offer to Date!

This POP wave is all about local ownership and big savings!

Locally Owned, Fueling Good
Consumers expect businesses to give back locally to organizations that matter to them, and this POP wave drives home the fact that every CITGO location is locally owned and proud to be part of the neighborhood! From providing quality gasoline and jobs that support families and other local businesses to fueling good and giving back in a myriad of ways, CITGO locations are committed to making a difference in the community.


This POP features the biggest Club CITGO offer to date!

Get Up to $9 Off Fuel Each Month
Customers can achieve maximum savings in two easy ways—CHECK IN Rewards and in-app Deals. With each CHECK IN, they get closer to earning up to 3 reward coupons (worth $6 total). They can also earn $1 off fuel each month on a Friday (Fueling Good Friday) and $2 off fuel each month on a Tuesday (TriCLEAN® Tuesday) through in-app Deals. CHECK INs and Deals reset every month.

Win Gas for a Year
With each daily CHECK IN at participating CITGO locations, customers are entered to win gas for a year. They must register on the app to participate.

Getting the Word Out
These POP materials will be installed at your locations prior to the April 19 launch date. Club CITGO Premium locations will receive all Club CITGO POP. All other locations will receive just those Club CITGO POP materials with a Win Gas for a Year message. Locations in MD, NJ and VA will not receive any Club CITGO POP that features a Win Gas for a Year message.

Locally Owned Club CITGO
Column Signs Column Signs
Cooler Decals Cooler Decals
Counter Mats Counter Mats
Front Door Strips Front Door Strips (Win Gas)
Pump Topper Inserts Graphic Card (Rewards® Card/Win Gas)
Wobblers Lug-On Inserts (Win Gas)
Pump Topper Inserts
Register Card Flip Books with In-App Deals
Take Ones (Rewards Card/Win Gas)

POP Placement Guide
Click here to check out the POP placement guide included in your Wave 2 POP kits to see what your POP should look like once installed. It also includes more details on the Locally Owned messaging and Club CITGO offers, and answers general POP installation questions.